Superbowl

Everyone knows that the best thing about the Super bowl are the commercials and of course, Beyonce's half time show for this Super bowl. Out of all of the commercials, the go daddy one made me feel so uncomfortable. Go daddy was definitely my least favorite commercial because no matter what the two individuals look like, I do not enjoy watching two people make out. My favorite commercial of the day was the Taco Bell one with all of the old people partying like they are teenagers/college kids again.

Taco Bell was able to hit their target market which in my opinion, is young adults and teenagers. After a long night out, at least one person will always suggest to go to Taco Bell. I like how Taco Bell choose to use elderly individuals rather than the actual target market to make it entertaining. It was funny to watch their age group do something that was not the norm and cute how they wanted to live in young adults again to have fun. I think Taco Bell was able to hit all of the different silly acts that young adults do while out on the town. For me, I like not knowing what the commercial is advertising in the beginning because I like to try and guess what it will be for which is exactly what Taco Bell chose to do.

One fast food competitor of Taco Bell is McDonalds. McDonalds would probably never do a commercial like the one Taco Bell chose to do for the Super Bowl. While Taco Bell aims for the young adult age group, McDonalds usually aims for young kids. Their commercials involved kids ranging from ages 5-14ish. They use their commercials to show what new toys are in their happy meals for the upcoming movies. Even though McDonalds is more successful than Taco Bell, I believe that Taco Bell has more entertaining commercials as a whole. I may be saying that though because I am in the age range that they are trying to target.

Another fast food competitor of Taco Bell is KFC. KFC had a Super bowl commercial that I enjoyed in the beginning but then it began to feel extremely repetitive. I think it had a huge potential to be funny especially since they used the term "couchgating" in reference to tailgating for football games. Taco Bell's commercial held my attention a lot more than the KFC commercial. Even though KFC does target families, I believe that they sometimes try to target young adults (as they did in the Super bowl commercial this year). I do not think that KFC was as successful as Taco Bell with reaching the proper target market.

The Taco Bell commercial was the best commercial for Super bowl 2013. Even though I was pretty disappointed with the majority of commercials this year. I can confidently say that I would enjoy watching that Taco Bell commercial more than once. Whereas McDonalds and KFC commercials are not as entertaining.